Marketing and Brands www.aim.be is the European association for brands which has several research papers, case studies and other findings which you can download eg ‘Creating Value for Customers’, ‘Brand Innovation Survey 2000’. www.britishbrandsgroup.com for information about brands, details on how to obtain the free newsletter and other publications. www.marketinguk.co.uk to check best practice, training available, the effectiveness of your web site… www.warc.com for the World Advertising Research Center.  Reviews of new publications ‘Advertising and the Long-term Success of the Premium Brand’ and ‘Advertising in a Recession’.