Archant Photo Competition

Click here to view Photo Competition.pdf

The attached file shows the competition pages in the London magazines.

http://www.northwestmag.co.uk/competitions--48816

The link above shows a typical format for the 12 London websites. This is for North West magazine.

This competition will be running in the June issues, being read by approx. 1.5* million Londoners (*just under 3 readers per copy)

There are 4 prizes for 4 categories-
• Local People
• Outdoor Life in London
• Gastro London
• London Architecture Old and New

The competition is designed to encourage Londoners to go out and experiment with their photography and take images that capture the essence of London.

Industry Initiative with Archant

Click here to view - Photography for fun PIC initiative.ppt

Click here to view - Photography for fun distribution list

Attached is the presentation, updated following discussions at the PIC General Trade meeting, given by Andy Rice of Archant.

The proposal is for a 32 page colour supplement 'Photograph for Fun' which will be distributed with the December issues to 350,000 readers of Archant's county magazines (see attached list). The proposal will not be tied to one particular retailer and the ad prices will be transparent, any profits going to PIC's industry marketing funds. Magazine editors will be encouraged to tie in local photo features and retailers.

Those who know the magazines will agree that they are a quality vehicle and present an excellent demographic for imaging product. Now, that the focus of the campaign is clear, we see no reason why we do not have a winning message to encourage product purchase.

The supplement will have good editorial content directed by Archant Imaging Editorial Director Will Cheung - designed to inspire and educate the market on the joys of photography.

The Archant team will be in contact with you shortly to ask about your involvement and support for this PIC initiative.